There is an increasing amount of attention being paid to indoor air quality(hyperlink to 1.4) and its impact on the health. PURETi applied to the interior surface of windows, light fixtures, blinds, and window coverings can lower VOCs and reduce odors. Only apply PURETi on surfaces that get direct light – there is no need to spray more. Normal air circulation brings the pollutants to the treated surfaces where the UVA energy provides the oxidizing power. Pet odors, smoke odors, and cooking odors are all organic material that can be destroyed. The result is not a perfume cover-up; it is refreshingly pure, odor free air.